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CMIYC – The New Craze of Lovers with Whatsapp

Here is a story about a new game that may has contributed to Whatsapp’s recent record figure of 27bn processed messages (tweet from 12th June 2013; 10bn messages sent and 17bn messages received within 24 hours) – another milestone in the history of a great mobile disruptor, if not currently the greatest. Another amazing figure is the average number of sent messages per day per active user which is at about 50 messages. Based on 10bn sent messages per day and about 200m active users (April 2013). Equals 50 messages per day per active user. Now back to the game story.

Some people can’t get enough of each other. Especially at the beginning of amorous feelings, when two are getting eager to know each other closer and start to develop stronger feelings. Right in this setting, a new act has become very popular among Whatsapp users.

The game is called CMIYC – catch me if you can. The rules are contagious. The foundation of the game is Whatsapp’s helpful status display of “Last seen at…” or even “online”. This exactly is the starting point of the new hpye.

The game kicks off with a mutual agreement: Two people (lovers or soon-to-be lovers) agree to try to hit the same online time in Whatsapp, and inform each other when they had a ‘near miss’ whenever during the day. This pact is a carte blanche to contact each other rather often. But that is precisely what they want at that moment of the ‘new thing’.

So when person A is at 9:15pm in Whatsapp online, and person B is at 9:20pm in Whatsapp online and is checking on him/her by looking at his/her account, person B is allowed to send a teasing acronym message like ’5m’ to person A. Meaning that they just missed the event of being online in Whatsapp at the same time by 5 minutes. It is obviously that from that message on, normally a further conversation starts. And it also rather obvious that one does that only if the near miss is kind of smaller than 15-20 minutes. This subset of rule, again, makes the two ‘players’ going even more often online in Whatsapp to be able to virtually meet each other.

When both hit the same online time, and that’s the aim of the game, they write ‘hit’ to each other, like ‘hit by cupid’s arrow’, a new way to say ‘yes, you are very welcomed in my life.’

The only question that remains is: When will Whatsapp be hit by an acquirer?

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sketches simplify your life

Life often seems so complicated – it often is. Strategies to cope with the difficulties in Life must not be difficult. The easier the concepts, the better. In Switzerland a book called 50 Erfolgsmodelle (50 models for success) was a huge success. The book just shows easy ways to bring order in your life or business. Easy concepts is also, what makes the following site a success: http://www.behaviorgap.com/sketches/
go have a look there for sketches that solve your issues.

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Eye Spy

Ease DaMan is a constant fixture of New York City’s nightlife. Equally ubiquitous are his new line of shades, spotted everywhere from the LES to Bushwick and back again. Available exclusively at Boundless NY

143 ROEBLING STREET 1B
BROOKLYN NEW YORK 11211
PHONE . 718.821.9690

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Social Media: Going organic or how branding is going out of control

In all the madness of social media, it seems like there’s a new tool or application released every day to help us better automate, control, manage or author our lives in the Socialsphere. With that said, I’ve never seen anyone publish best practices for social media icon design. If I were a brand like Facebook or Twitter, it would drive me crazy stumbling across a different version of my Facebook “f” or the Twitter “t” – I alone have seen at least 5 different versions of each just in the last month or so.

Try it yourself… search in Google Images for the Facebook “F” icon and see what comes up. At least 3 different shades of blue, in a box, out of a box, square corners, round corners. For me, this new type of organic growth mirrors social media and user-generated content itself. No longer are brand managers in control of how their brand is interpreted, re-interpreted and then re-purposed across the web. Is this a good thing? A bad thing? Too early to say. But one thing’s for sure, today’s brand manager can’t be the uber-control freaks of the past.

Perhaps adherence to the visual integrity of a brand is the new measure of how much “street-cred” your brand has online. The more respected you are as a brand, the less people will deviate from the original version of your brand identity when reposted. Hmm. Here are some nice social media icons I ran across, I couldn’t name them all by sight aside from the obvious ones but it’s a nice commentary about how many players there are in this space, with more added each day.

Social media icon set

Which online brands are your favorite? Have you ever bastardized a social media/online brand’s logo in your own stuff? Luckily, the brand police aren’t looking.

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